Conceptual maps or Infographics

Conceptual maps have many names:

• Mindmaps

• Storyboards

• Story maps

• Journey maps

• Flowcharts

All communicate complex ideas or processes so people can grasp them easily. Many rely on a metaphor (like a journey) or a physical layout (like a mind map) – all work to show dynamics or relationships between complex ideas and events. Here are some examples:


Infographics show facts visually so people more quickly grasp their meaning. While many communicate data sets (like charts, graphs, or diagrams), some simply make factual information clear. Here are some examples:

Income and expense for a municipal port authority

Journey map explaining implementation of a strategic initiative

Journey map introducing a new sales model

Storyboard poster proposing a business plan

Graphic flow chart introducing a new cross-functional work flow

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